When it comes to veterinary marketing tips, the most important one to follow is that you must remember that a veterinarian office is a business. While it is not usually run with the express purpose of turning a profit, it still needs to make money in order to stay open. Ergo, it is a business. As such, veterinarian marketing tips can be the same as any other business marketing tips. Namely a vets website should utilize an SEO campaign just like any other business.
By having veterinary websites that are search engine optimized, the vet office can be found online via a web search. This is important, because 80% of all 18 to 34 year olds find their vets through a search engine. This age demographic is very important to you as a vet. These are the people who are newly out on their own, and need to find a vet for the first time. And the result that they find online could be their vet for the rest of their lives.
Because veterinary sites, and any business websites, are being found online more regularly nowadays, the state and presentation of the website very often makes the first impression for the business. Having an aesthetically pleasing, easily navigable and up to date site can make all the difference in the world. After all, why would anyone want to go to a vet whose website has outdated information and technology on it? If the vet does not care about their site, then how much do they care about their business? Remember to think like your customer when considering any new design elements.
Another quick booster into the organic search results is by blogging. Companies that blog can claim 55% more traffic than competitors without blogs. Nearly 60% of businesses have acquired new customers through their blogs. And by blogging, your site indexes over 400% more pages. This high number increases your relevance, and therefore your rank, with search algorithms when they consider your business.
Use these veterinary marketing tips to get the most from your vet business, and to rank highly on the organic search results. Remember, you want organic. No skipping a step and just buying a sponsored link. Over 75% of internet searchers will only click on those organic results.